diff --git a/plugins/store/StoreController.php b/plugins/store/StoreController.php
index 21d3069..424ea98 100644
--- a/plugins/store/StoreController.php
+++ b/plugins/store/StoreController.php
@@ -19,6 +19,7 @@ class StoreController
 
     public function __construct()
     {
+        $this->applyStoreTimezone();
         $this->view = new View(__DIR__ . '/views');
     }
 
@@ -171,6 +172,8 @@ class StoreController
         $expiryDays = max(1, (int)$expiryDaysRaw);
         $orderPrefixRaw = array_key_exists('store_order_prefix', $_POST) ? (string)$_POST['store_order_prefix'] : (string)($current['store_order_prefix'] ?? 'AC-ORD');
         $orderPrefix = $this->sanitizeOrderPrefix($orderPrefixRaw);
+        $timezoneRaw = array_key_exists('store_timezone', $_POST) ? (string)$_POST['store_timezone'] : (string)($current['store_timezone'] ?? 'UTC');
+        $timezone = $this->normalizeTimezone($timezoneRaw);
         $testMode = array_key_exists('store_test_mode', $_POST) ? ((string)$_POST['store_test_mode'] === '1' ? '1' : '0') : (string)($current['store_test_mode'] ?? '1');
         $stripeEnabled = array_key_exists('store_stripe_enabled', $_POST) ? ((string)$_POST['store_stripe_enabled'] === '1' ? '1' : '0') : (string)($current['store_stripe_enabled'] ?? '0');
         $stripePublic = trim((string)(array_key_exists('store_stripe_public_key', $_POST) ? $_POST['store_stripe_public_key'] : ($current['store_stripe_public_key'] ?? '')));
@@ -201,6 +204,7 @@ class StoreController
         Settings::set('store_download_limit', (string)$downloadLimit);
         Settings::set('store_download_expiry_days', (string)$expiryDays);
         Settings::set('store_order_prefix', $orderPrefix);
+        Settings::set('store_timezone', $timezone);
         Settings::set('store_test_mode', $testMode);
         Settings::set('store_stripe_enabled', $stripeEnabled);
         Settings::set('store_stripe_public_key', $stripePublic);
@@ -2257,6 +2261,7 @@ class StoreController
             'store_download_limit' => Settings::get('store_download_limit', '5'),
             'store_download_expiry_days' => Settings::get('store_download_expiry_days', '30'),
             'store_order_prefix' => Settings::get('store_order_prefix', 'AC-ORD'),
+            'store_timezone' => Settings::get('store_timezone', 'UTC'),
             'store_test_mode' => Settings::get('store_test_mode', '1'),
             'store_stripe_enabled' => Settings::get('store_stripe_enabled', '0'),
             'store_stripe_public_key' => Settings::get('store_stripe_public_key', ''),
@@ -2276,6 +2281,39 @@ class StoreController
         ];
     }
 
+    private function normalizeTimezone(string $timezone): string
+    {
+        $timezone = trim($timezone);
+        if ($timezone === '') {
+            return 'UTC';
+        }
+        return in_array($timezone, \DateTimeZone::listIdentifiers(), true) ? $timezone : 'UTC';
+    }
+
+    private function applyStoreTimezone(): void
+    {
+        $timezone = $this->normalizeTimezone((string)Settings::get('store_timezone', 'UTC'));
+        @date_default_timezone_set($timezone);
+
+        $db = Database::get();
+        if (!($db instanceof PDO)) {
+            return;
+        }
+
+        try {
+            $tz = new \DateTimeZone($timezone);
+            $now = new \DateTimeImmutable('now', $tz);
+            $offset = $tz->getOffset($now);
+            $sign = $offset < 0 ? '-' : '+';
+            $offset = abs($offset);
+            $hours = str_pad((string)intdiv($offset, 3600), 2, '0', STR_PAD_LEFT);
+            $mins = str_pad((string)intdiv($offset % 3600, 60), 2, '0', STR_PAD_LEFT);
+            $dbTz = $sign . $hours . ':' . $mins;
+            $db->exec("SET time_zone = '" . $dbTz . "'");
+        } catch (Throwable $e) {
+        }
+    }
+
     private function ensureSalesChartSchema(): void
     {
         $db = Database::get();
diff --git a/plugins/store/views/admin/settings.php b/plugins/store/views/admin/settings.php
index 7ee92c3..25b3133 100644
--- a/plugins/store/views/admin/settings.php
+++ b/plugins/store/views/admin/settings.php
@@ -67,9 +67,25 @@ ob_start();
           </div>
         </div>
 
-        <div class="label" style="margin-top:12px;">Order Number Prefix</div>
-        <input class="input" name="store_order_prefix" value="<?= htmlspecialchars((string)($settings['store_order_prefix'] ?? 'AC-ORD'), ENT_QUOTES, 'UTF-8') ?>" placeholder="AC-ORD">
-      </div>
+        <div class="label" style="margin-top:12px;">Order Number Prefix</div>
+        <input class="input" name="store_order_prefix" value="<?= htmlspecialchars((string)($settings['store_order_prefix'] ?? 'AC-ORD'), ENT_QUOTES, 'UTF-8') ?>" placeholder="AC-ORD">
+
+        <div class="label" style="margin-top:12px;">Store Timezone</div>
+        <input class="input" name="store_timezone" list="store-timezone-options" value="<?= htmlspecialchars((string)($settings['store_timezone'] ?? 'UTC'), ENT_QUOTES, 'UTF-8') ?>" placeholder="UTC">
+        <datalist id="store-timezone-options">
+          <option value="UTC"></option>
+          <option value="Europe/London"></option>
+          <option value="Europe/Berlin"></option>
+          <option value="America/New_York"></option>
+          <option value="America/Chicago"></option>
+          <option value="America/Los_Angeles"></option>
+          <option value="Australia/Sydney"></option>
+          <option value="Asia/Tokyo"></option>
+        </datalist>
+        <div style="margin-top:8px; font-size:12px; color:var(--muted);">
+          Used for order numbers, store timestamps, and expiry calculations. Invalid values fall back to UTC.
+        </div>
+      </div>
 
       <div style="display:flex; justify-content:flex-end;">
         <button class="btn" type="submit">Save General Settings</button>